At a time when the massive waste produced by the fashion industry has been worsening the already threatened environment, these five Indian startups have come up with innovative ideas to transform waste into stylish garments.
1. Goya Swim Company
Rhea Majumdar, the founder of Goya Swim Company, uses cutting-edge technology to transform recycled ocean plastics into stunning and sustainable swimsuits.
Each clothing item uses about 29 plastic bottles picked directly from the ocean.
2. Ecoline
Father-son duo K Sankar and Senthil Sankar manufacture sustainable clothing like jackets, blazers, T-shirts, and bottoms using recycled PET bottles. They use around eight PET bottles to make a T-shirt, 20 to make a jacket, and 30 to make a blazer.
With this, they save 15 lakh PET bottles from entering landfills and oceans daily.
3. Malawa Kela Resa Utpadan Laghu Udyog Kendra
It’s the first startup in Uttar Pradesh to use banana stem fibre to create products ranging from clothes to sanitary napkins. Founded by Ravi Prasad, it sells footwear, hats, carpets, and other items made from banana waste.
The company is currently earning in lakhs and empowers 450 women.
4. MAYU
Mayura Davda Shah runs MAYU, a sustainable fashion brand that uses fish scales to create eco-friendly, sleek, and textured leather. The brand’s creations have graced the ramps of Paris and Hungary showcasing style with a conscience.
5. Canvaloop Fibre Private Limited
This company, led by Shreyans Gokhra in Surat, makes sustainable fabrics. They use leftover materials from pineapples, bananas, and hemp to produce environmentally friendly fibres, using only 10 litres of water per kilogram.
Their process saves 3,500 litres of water per pair of Himalayan hemp jeans compared to traditional methods that use a lot more water.
Watch this video to learn how these startups are converting trash into fashion:
Edited by Pranita Bhat.
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