Wednesday, March 19, 2025

While Others Chase Likes, These 3 Everyday Heroes Use Social Media to Fight for Change

Social media often gets a bad reputation for spreading negativity, but these inspiring changemakers prove that it can be a powerful tool for positive change. From tackling pension grievances to stopping child marriages, these individuals are leveraging the digital world to uplift society.

1. Neenu Rathin 

Neenu Rathin is the force behind ‘Social Town’, a platform that helps changemakers raise funds and resources for their initiatives. Her journey began when she realised how many grassroots organisations struggled with fundraising. 

Social Town uses social media to amplify their causes, connect them with donors, and provide them with essential tools to scale their work. By leveraging digital platforms, the non-profit organisation started with 500 people and has engaged more than 6,000 people in social work.

Neenu Rathin, founder of social town
Neenu shifted from her teaching profession to help small-scale organisations. Image credits- Neenu Rathin.

“We used the platforms to dissipate important information about policy changes, incubation programmes, and more with the members of the group,” she says.

Click here to read more.

2. Upendra Mahanand 

In Odisha’s remote villages, Upendra Mahanand has emerged as a ‘Twitter activist’, using the platform to resolve pension issues, ration card grievances, and other bureaucratic hurdles faced by villagers. His journey started when he realised that government officials were more responsive to public grievances when they were highlighted on social media.

Upendra Mahanand
Upendra uses Twitter to help people get pension and ration card grievances. Image credits- Upendra Mahanand.

By persistently tagging authorities and raising awareness, Upendra has helped people secure their rightful benefits. The 41-year-old has solved over 50 cases this way, and his follower base has grown to over 1,000 in one year due to his popularity.

Click here to read more.

3. Tatwashil Kamble & Ashok Tangde 

In Beed, Maharashtra, Tatwashil Kamble and Ashok Tangde are on a mission to stop child marriages through a simple yet effective tool — WhatsApp. These whistleblowers run a network where locals can report suspicious cases, enabling authorities to intervene in time.

The children are educated about their rights
The duo has been able to save the lives of 250 girl children. Image credits- Tatwashil Kamble.

Since 2011, they have been successful in stopping around 250 child marriages every year, proving that technology can be a game-changer in social activism. “We can send the victims’ details and pictures to the authorities and the nearest social worker. It speeds things up,” shares Kamble.

Click here to read more.

Whether it’s mobilising resources, fighting for people’s rights, or preventing social injustices, platforms like Twitter and WhatsApp are shaping a better tomorrow.

Inspired? Maybe your next post could spark change too!

Edited by Megha Chowdhury


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